Vision
To lead the global youth culture, powered by India’s spirit.
Mission
We ignite the human spirit with bold, innovative brands that blend fun, individuality, and accessibility.
The Goondas
Karan Tacker
CO-FOUNDER MKTG & PR DIRECTOR
Karan brings to the table much more than his 15 years+ experience on leading Television, OTT platforms and of course very soon the big screen. He is the driver on marketing and PR strategy that puts the sting in our operations. Blessed with extremely evolved olfactory sense he is spearheading the taste panel for our products to arrive at our most delectable offerings.
Amol Sethi
FOUNDER & HEAD OF DISTRIBUTION
With over 2 decades of extensive experience in the alcohol retail and distribution industry, Amol's entrepreneurship has been defined by a deep understanding of retail operations, strategic leadership, and a robust network within the distribution channels across India.
Ashish Jasuja
FOUNDER & HEAD OF PRODUCTION
Ashish is a seasoned professional with over 18 years of experience in a number industries including consumer activation within the alco-bev & processed food products. In addition to their hands-on experience he has a deep interest in alco-bev production and has authored several articles on beer and brewing.
Bhushan Khandelwal
FOUNDER & HEAD OF FINANCE
A seasoned entrepreneur in the field of international trade in the architectural and interior product segment Bhushan has established an operation trading in over 15 countries worldwide. He has as solid hands-on understanding in finance, cash flow and before his entrepreneurship venture has worked for a decade with leading logistic and supply companies such as Maersk, Damco amongst others.
Prasad Iyer
CO-FOUNDER & HEAD OF DIGITAL MARKETING
An evangelist in Brand, Marketing, Digital & eCommerce professional with a Masters degree in Business Administration and eBusiness Marketing with over 22 years of experience in senior management positions with International brands like Marriott International Inc, Indian Hotels Company Ltd (Taj Hotels), Lemon Tree Hotels. Proficient in leading efforts to provide key insights into the development of Online & Offline Sales and Marketing strategies, Revenue Management & Distribution support.
Harshil Vithlani
CO-FOUNDER INVESTOR HEAD OF INERNATIONAL SALES
Harshil is an experienced shipping and supply chain expert with 22+ years in international trade and operations, especially in the food & beverage sector. Known for backing and building companies from the ground up, he drives strategy and growth with a hands-on approach and a belief in vision before market validation-an approach that has shaped several successful ventures.
